Better decisions start with better understanding
I help organizations solve complex problems through consumer insight, brand strategy and creative thinking
RedVox is an independent research and strategy consultancy founded and led by Michael J. Dorr. Here's what I bring to the table…
Why RedVox?
25 years of experience
Across consumer insights, brand strategy and marketing — spanning sectors (packaged goods, higher education, media, retail, non-profit and more), global markets and some of the world's biggest brands.
A researcher at heart
I use qualitative and quantitative research to uncover what people really think, feel and do — and what that means for your business.
I simplify complexity
I turn information, opinions and ambiguity into clarity — so you can make better decisions.
What I do…
Research & Insight
Brand Strategy
Qualitative and quantitative research designed around the questions you need to answer — from full-service research to focus groups, interviews and ad hoc research support.
Positioning, brand identity, naming, messaging and voice — grounded in an understanding of your audiences and what makes you different.
Fractional Leadership
Strategic Facilitation
Experienced interim leadership across marketing, insights and brand strategy — without the need for a full-time hire.
Workshops that get people talking, thinking and making decisions — from strategy and visioning to ideation, co-creation and problem-solving.
Graphic design, visual identity, packaging, retail and experiential design services, in partnership with Creativesphere.
Design
Hi, I’m Michael…
I'm a researcher, brand strategist, marketer and facilitator with 25 years of experience helping organizations understand their audiences, build stronger brands and make better decisions.
I've spent my career on both sides of the table — advising global brands as a consultant and leading marketing and brand strategy from the inside. Most recently, I was Associate Vice-President, Marketing & Brand Strategy at the University of Waterloo. Before that, I helped launch and build Hotspex UK, working with brands including Coca-Cola, Nestlé, Johnson & Johnson and Sky.
At heart, I'm a researcher: endlessly curious, always asking questions and pretty good at making complicated things simple.
That's the thinking behind RedVox: bringing together the clever curiosity of a red fox with vox, the Latin word for voice. A belief that relentless curiosity and a commitment to listening to people's voices are the keys to better strategy and smarter problem-solving.
